How Ikigai Can Help Us Live Longer

We talk a lot about the power of purpose for clarity or customer loyalty in the context of business. But in personal self-improvement, we often focus on diet and exercise. It turns out that purpose is a crucial factor that deserves just as much attention when it comes to individual well-being.

Emerging from the heart of Japanese culture is the concept of Ikigai, which means “a reason for being,” or even “a reason to get up in the morning.” It’s the idea that a meaningful life is often a longer, healthier, and happier one, as well as creating positive impact for those around us. In this article, we will explore the profound connection between purpose, longevity, and well-being, drawing on the research of Dan Buettner and the fascinating phenomenon of Blue Zones.

The Essence of Ikigai

Ikigai is a multifaceted concept that encompasses the convergence of four essential elements:

• What you love: This is your passion, the things that make your heart sing and give you joy.
• What you’re good at: These are your skills and talents, the things you excel at and find effortless.
• What the world needs: This refers to the contribution you can make to society, the way you can help others or make the world a better place.
• What you can be paid for: This is your profession or vocation, the means by which you can support yourself financially.

When these four elements intersect, you find your Ikigai—the place where you feel truly alive and inspired. Indeed, this is a fabulous equation to use for understanding your own purpose, or desired legacy. And if you weren’t already motivated to spend the time and effort gaining this clarity, now you know that identifying your unique Ikigai can have profound effects on your health and longevity.

Longevity and Purpose

Dan Buettner, a National Geographic Fellow and longevity researcher, has studied regions around the world known as Blue Zones. These are areas with the highest density of centenarians – people who are over 100 years old. Buettner’s research has revealed several commonalities among Blue Zones, one of which is the strong sense of purpose among these elder individuals.

The connection between purpose and longevity is not limited to Blue Zones. Numerous studies have demonstrated that individuals who have a clear sense of purpose tend to live longer and experience better overall health. Specifically, purpose contributes to a longer and more fulfilling life in several tangible ways:

Mental Health Benefits: A sense of purpose can boost mental well-being by providing motivation, direction, and a reason to get out of bed every morning. It helps combat feelings of depression and anxiety, which can take a toll on one’s health.

Physical Health Benefits: Purpose can influence physical health through its impact on behavior. People with a strong sense of purpose are more likely to engage in healthier habits, such as regular exercise and a balanced diet. These behaviors, in turn, contribute to longevity.

Resilience: Purpose gives people a reason to persevere through challenges and adversity. It provides a sense of resilience and the motivation to overcome obstacles, ultimately leading to a longer and more fulfilling life.

Social Connections: Having a purpose often involves connecting with others who share similar goals or values. These social connections are vital for mental and emotional well-being, as they provide a support system and a sense of belonging.

Positive Outlook: Purpose gives life meaning, making it easier to maintain a positive outlook on life, even in the face of difficulties. A positive attitude is associated with better health outcomes and a longer life.

Cultivating Your Ikigai

Clarity is always the first step, so take advantage of the Ikigai ‘equation’ to understand your unique purpose. Take time to reflect on what you love, what you’re good at, what the world needs, and what you can be paid (or somehow compensated) for. Identify activities in all of your Spheres of Impact where these elements intersect to practice your Ikigai.

As you do these activities more intentionally, start to notice how they make you feel – fulfilled, energized, inspired, exhausted, demoralized, or otherwise. And edit accordingly. Ikigai, like purpose, evolves over our lifetimes, so don’t be shy to explore different versions of your ‘reason to get up in the morning’.

Another Reason to Live and Lead Purposefully

Purposeful leadership is not just the way to a successful and fulfilling career. It’ll make you live longer! And the pursuit of longevity should not be limited to diet and exercise alone.

The concept of Ikigai and Dan Buettner’s research on Blue Zones reveal the profound impact that purpose can have on our health- and lifespan. As you embark on your journey to discover your Ikigai, remember that it’s never too late to make meaning in your life, and in doing so, you may just extend the precious gift of time. And of course, that’s only the Me dimension outcome. You’ll also enhance the way you serve your We (team, family, community), and World beyond.

Follow me on LinkedIn for other inspiring leaders and their paths to deep impact, meaning, and purpose. Or email me to ask more about how Ikigai can help us live longer.