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Innovation

New iPhone 15 Leaks Reveal Stunning Apple Design Decisions

adminBy adminAugust 9, 2023No Comments3 Mins Read

08/09 Update below. This post was originally published on August 7

Apple’s iPhone 15 and iPhone 15 Pro design changes have already been leaked by several sources, including Apple itself. But now we have multiple reports revealing the range’s most eye-catching upgrades.

First, long-time leaker Majin Bu has posted high-resolution photos of iPhone 15 Pro cases which show off the controversial new Action button. The button, inspired by the Apple Watch Ultra, will replace the mute switch on both iPhone 15 Pro models, and thanks to code found in iOS 17 beta 4, we know it is programmable with Accessibility, Camera, Flashlight, Focus, Magnifier, Shortcuts, Silent Mode, Translate and Voice Memo functions.

The button has attracted criticism because its flat, solid-state design is unlikely to be as easy to hit as the current mute switch via muscle memory. That said, its lack of moving parts should make it more durable and increase water resistance.

Second, a pair of overall design leaks. Popular industry insider Ice Universe has tweeted images of an iPhone 15 Pro dummy model, while 9to5Mac and leaker Yeux1122 (top image) have published renders of the stunning new iPhone 15 Pro bezel, comparing it to the iPhone 14 Pro.

Critics have joked that Apple has run out of innovation if all it can do is reduce bezel size, but this has long been the company’s aim. Moreover, the renders show it does make a significant difference to the look of the iPhone 15 Pro, and the manufacturing challenges behind the circa 30% decrease have caused problems for suppliers. To me, it looks stunning.

Elsewhere, the standard iPhone 15 and iPhone 15 Plus will adopt the Dynamic Island of the iPhone 14 Pro and Pro Max, inherit their A16 chip, a new 48-megapixel primary rear camera and, like all iPhone 15 models, USB-C.

Meanwhile, iPhone 15 Pro and Pro Max buyers will have fractionally larger displays thanks to the slim bezels (6.12 and 6.69 inches, respectfully), a 3nm A17 chip, lighter titanium chassis, upgraded UWB, stacked battery technology, WiFi 6E and more RAM. It’s a solid upgrade list, though the expected worldwide price rises for iPhone 15 Pro and Pro Max models are unlikely to go down well with buyers.

08/09 Update: iPhone 15 Pro and Pro Max buyers could be in for a very exclusive upgrade, according to The Information. The report claims Apple and its primary chip supplier, TSMC, have signed a “sweetheart deal” which is likely to make the manufacturing of next-gen 3nm chips exclusive to Apple for at least a year.

The 3nm fabrication process is at the heart of the new A17 chip used in both iPhone 15 Pro models, and the die shrink will allow it to run faster, cooler and with lower energy consumption compared to the 5nm fabricated A16 chips used in the iPhone 14 Pros, iPhone 15 and iPhone 15 Plus. Moreover, the move would effectively block Android rivals from using TSMC to match the tech until circa 2025.

The deal gets better for Apple too, as The Information reports that under the terms, “TSMC effectively eats the cost of the defects that inevitably crop up in a new manufacturing process.”

What’s in it for TSMC? First, scale, with Apple able to provide unrivaled demand for its chip, and second, an exclusive partner while it fine-tunes the 3nm process before expanding it to other companies as yields increase. It’s a deal that could have ramifications for the rest of the smartphone industry for some time.

More on Forbes.



Read the full article here

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