• Home
  • Startup
  • Money & Finance
  • Starting a Business
    • Branding
    • Business Ideas
    • Business Models
    • Business Plans
    • Fundraising
  • Growing a Business
  • More
    • Innovation
    • Leadership
Facebook Twitter Instagram
  • Newsletter
  • Submit Articles
  • Privacy
  • Advertise
  • Contact
Facebook Twitter Instagram
FundsEdu.Com
  • Home
  • Startup
  • Money & Finance
  • Starting a Business
    • Branding
    • Business Ideas
    • Business Models
    • Business Plans
    • Fundraising
  • Growing a Business
  • More
    • Innovation
    • Leadership
Subscribe for Alerts
FundsEdu.Com
Business Models

This Startup Is Reinventing the Yellow School Bus. Here’s Its Playbook for Winning Over the Hardest Customers (Like Public Schools).

adminBy adminSeptember 19, 2023No Comments1 Min Read

How do you drive a big yellow school bus with 70 kids goofing around in the back every day? “You just gotta tune out the noise,” shrugs Marllury Urbina, who’s been doing it in and around San Francisco for 22 years.

She’s always loved the job, but it’s come with stress. Out the door at 4:50 a.m. every day, she got used to maneuvering hilly city streets with one hand on the wheel while the other held a sheet of paper with directions for changing routes. There were student names to memorize, and antsy moms and dads to please. People always wanted to know — was she late? Did she already come and go? She had no way to communicate with parents, so she just started getting out of the bus and drawing an X in chalk on the ground, as if to say, Yes, the bus was here.

Urbina saw the world start to change. Uber coordinated fleets of cars. Google Maps made directions easy. But the school bus industry was stuck using paper and chalk-drawn X’s. And then, finally, it seemed progress would come for the buses too — or maybe not?

Read the full article here

Related Articles

Why Optimizing Cash Management Is A Critical Early Lesson for Entrepreneurs

Business Models September 20, 2023

How Immigrating From Argentina to the Bronx at 11 Prepared Her For Life as a Franchisee

Business Models September 20, 2023

5 Recession-Proof Businesses to Start in a Turbulent Economy

Business Models September 11, 2023

Is the Customer Always Right? How to Understand Customer-Centric Thinking to Drive Engagement

Business Models September 11, 2023

How to Fall Back in Love with Your Business

Business Models September 6, 2023

How Remote Work Trends Are Shaping Real Estate Demands

Business Models September 5, 2023
Add A Comment

Leave A Reply Cancel Reply

Sections
  • Growing a Business
  • Innovation
  • Leadership
  • Money & Finance
  • Starting a Business
Trending Topics
  • Branding
  • Business Ideas
  • Business Models
  • Business Plans
  • Fundraising
© 2025 Startup Dreamers. All Rights Reserved.
  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.